Project: Packaging, Illustration & Website Design Mood Board
Industry: Food
Project Scope: Applegate is a US company that supplies natural and organic meat, they requested for a logo refresh, packaging design, food wrap design, t-shirt design and website design guide.
Direct Contribution: Market research and design exploration - Watercolor illustrations for the logo, packaging design, t-shirt design & website design guide.
Design Rationale: The company’s vision and mission are to supply natural and organic meats, the solution to the new design is to give a natural crafty design to its marketing collateral. The watercolour illustration is the approach for the graphic elements and for the website design guide, I use the natural handmade paper grainy texture look and feel and applied red and green colour from their logo throughout the design for a consistent look and feel.

Typography design for Applegate meat wrap.
T-shirt design created for their in-house team.
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