Project: Website Redesign
Project Scope: The existing website design is outdated and in need of a fresh look. Project deliverables: Fresh new website design.
Direct Contribution: Design new website - Do market research of competitor websites and user experience, provided site map, content map, wireframe, mood board, design prototype and photography direction.
Design Rationale: The new website is designed with better product searching functionality, professional product photos and with the aim for a seamless customer shopping experience. The overall look and feel are also on a brand by using the brand colour throughout the site.