Project: Branding & Website Design
Project Scope: MVGWTA goal is to serve its “members” (producers) and their “visitors” (tourists) but both existing marketing collateral (print and digital) do not serve their purpose anymore. The project goal is to give a fresh/new look to “members” (producers) and “visitors” (tourists) marketing collateral (print and digital). Project deliverables: “Members” (producers) new branding and marketing collateral, new website design for “members” (producers) and “visitors” (tourists).
Direct Contribution: Refreshing the Member’s logo, creating the graphic elements, and designing and applying to its print and digital collateral. Deliver 2 websites design: Do market research of competitor websites and user experience, provided site map, content map, wireframe, mood board and design mock-up. Communicate with web developer during website build to ensure all design requirements are met.
Design Rationale: A new and fresh look is applied to branding targeting their members together with the creation of a new website, where all information is easily found, new member portal is created where members can have their own account to update their information that links and show up on “Visitor” site. These will help members to be more active in their community and help to grow their business nationally and internationally. Also a new website for “visitors” (tourists), showing more attractions in Mclaren Vale, what they have to offer and at the same time promote their “producers” (members).
Members formal document design
Members newsletter design
Members website design
Visitor website design