Parafield Airport is South Australia’s premier general aviation airport and is a major world standard international training airport. They approached us to re-brand their existing logo, what shown below is the process we took to develop a concept for the new logo. After doing research on Parafield Airport vision, mission and their future plan for South Australia, we decided to use 3 words to represent the Airport new logo, which is Inclusiveness, Stability, and Progressive.
*Below shown my working process and thinking. Some logos idea was shown to the client as concepts.
Agency: Nicknack – A Strategic Branding Agency
Creative Director: Nick Price
Copywriter: Peter Rufus