Welcome to the Applegate project, where creativity and craftsmanship meet to enhance their brand identity. This project involved a comprehensive approach to design, including food packaging, t-shirt illustrations, and a website design mood board.

Project Overview

Applegate, dedicated to providing natural and organic meats, sought to refresh their brand with a design that reflects their commitment to quality and authenticity. The project aimed to infuse a natural, handcrafted aesthetic into their marketing materials, ensuring alignment with their vision and mission.

Design Process

The design process began with creating packaging that embodies Applegate’s dedication to natural and organic products. The solution involved a crafty, watercolor illustration style that emphasizes the brand’s organic values while ensuring functionality and appeal.

For the t-shirt illustrations, I developed designs that capture Applegate’s vibrant and approachable personality, complementing their natural ethos. These designs are versatile and intended to enhance their brand merchandise effectively.

The website design phase included crafting a mood board with a natural, handmade paper grain texture, creating a tactile and inviting online presence. The color palette incorporated red and green from Applegate’s logo, providing a consistent and cohesive look across their digital platforms.

Additionally, I designed lettering illustrations for Applegate’s food wraps, which feature unique and engaging elements that reinforce the brand’s message and enhance the packaging’s visual appeal.

Impact

The new design elements have successfully enhanced Applegate’s brand identity, creating a cohesive and engaging experience that resonates with their target audience. The natural, handcrafted aesthetic aligns with their mission and sets them apart in the market.

Ready to bring your vision to life with creative and effective design? Contact me today to discuss how we can achieve outstanding results together.