Website redesign covering branding, art direction, photography direction, website design and prototype.

For Kilic Engineering, a leader in the engineering and manufacturing sector, I was tasked with redesigning their website to reflect their innovative approach and extensive industry experience. The objective was to create a website that not only showcased their range of services but also enhanced the user experience, making it easier for clients and potential customers to access information and connect with the company. By applying a strategic approach to UI/UX design and understanding the unique goals of Kilic Engineering, I developed a site that aligns with their brand while meeting the needs of their diverse audience.

Project Overview

Kilic Engineering required a website redesign to better represent their brand identity and the breadth of their engineering solutions. The redesign focused on modernizing the site’s appearance, improving functionality, and enhancing the overall user experience. The new design aimed to increase visibility and drive more traffic to the site, ultimately supporting the company’s growth objectives.

Design Process

The process began with a detailed analysis of Kilic Engineering’s current website and an understanding of their goals for the redesign. I conducted market research to identify industry trends and competitors’ websites, ensuring the new design would be competitive and meet user expectations. The site map and wireframe were developed to create a clear structure, while the mood board guided the visual direction of the site. I focused on creating a clean, professional design that highlights Kilic Engineering’s expertise and commitment to quality. The content was strategically organized to emphasize key services and capabilities, making it easier for users to find what they need.

Key Elements

The website redesign incorporated several key elements to enhance user experience and accessibility. A responsive design was implemented to ensure the site functions smoothly across all devices, from desktops to mobile phones. The navigation was simplified, allowing users to easily explore Kilic Engineering’s services, products, and contact information. The color scheme and typography were updated to reflect a more modern and professional aesthetic, consistent with Kilic Engineering’s brand.

Impact

The redesigned website now provides a more engaging and informative platform for Kilic Engineering to showcase their expertise. The improved UI/UX design has made the site more user-friendly, resulting in higher user satisfaction and increased inquiries. The site’s enhanced functionality and optimized content have also contributed to better search engine performance, leading to greater online visibility and a stronger market presence. The new website not only supports Kilic Engineering’s business objectives but also strengthens their brand reputation in the engineering industry.

Are you ready to take your website to the next level? Whether you need a redesign or a completely new site, I’m here to help. Get in touch today to discuss how I can create a website that meets your goals.