FMCG Brand Activation & POS Campaigns

Project Overview

Farmers Union Iced Coffee (FUIC) is a household name in Australia with a deeply loyal customer base. My role involved designing high-impact retail marketing collateral and promotional assets to drive brand engagement across various channels, including convenience retail and seasonal outdoor campaigns.

Retail & Point-of-Sale (POS)

The Strategy

The objective was to drive “bundle” sales and brand loyalty through tactical retail promotions. I designed a series of POS materials, including hanging posters and digital displays, focusing on clear value propositions and strong visual hierarchy.

Execution

Used clean, high-contrast layouts to ensure readability in fast-paced retail environments. I also managed the integration of co-branded elements (FUIC and Dare) while maintaining the distinct visual identity of each.

Seasonal Campaign Illustration — Summer Activation

The Strategy

To align the brand with the iconic Australian summer lifestyle, I was tasked with creating custom illustrations for promotional merchandise.

Execution

I developed a bespoke tropical illustration style that integrated the classic FUIC carton into a lifestyle-oriented design for stand-up paddle boards. This required a balance of technical illustration and brand placement to ensure the product felt premium and attract customers to participate in the competition.

If you’re looking to present your business with clarity, confidence, and strategic intent, I’d love to collaborate. Get in touch to discuss how we can create a tailored capability statement or communication piece for your next project.